DAS Advocacy, communication and external relations

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The DAS program is design to develop the knowledge and skills needed to successfully influence global issues. The International Organizations, Businesses, NGOs and Governments heavily rely on advocacy as the tool to push their agendas and win a cause.

Advocacy is central in developing and promoting industry and government initiatives. In order to launch a successful advocacy campaign you need to have the right skill-set in place. Communication, external relations and cross-cultural understanding all play a vital role in ensuring that your initiatives are implemented.

Through this Diploma of Advanced Studies, IATA and the University of Geneva share their best practices to help you successfully develop in an international business environment. Courses are taught by University professors as well as industry experts to provide both academic and practical content.

Course Structure

The program offers 10 three-day courses under the European Credit Transfer and Accumulation System (ECTS) that have been paired into six modules to better accommodate students travelling from outside Geneva.


Studies are organized in two semesters.

Upon completing the Diploma of Advance Studies, students will acquire 30 ECTS.



University of Geneva
Christophe Jeannette

Program coordinator

Media@Lab – Geneva University
Boulevard du pont d’Arve 40
1202 Geneva – Switzerland

+41 (0)22 379 81 96 (Tuesdays & Thursdays)